Sonic Boom | Social - Personalization - Games

MOBILE PERSONALIZATION AND GAMES FIRM SONIC BRANDING SOLUTIONS RELAUNCHES AS “SONIC BOOM”

Leading Developer and Publisher to U.S. Carriers Moves Into Online and Social Arena

FOR RELEASE ON: TUESDAY, JULY 29, 2008

    NEW YORK - Sonic Branding Solutions, a leading developer and publisher of personalized mobile entertainment since 2004, today announced that it has relaunched as Sonic Boom and has expanded its business to include online and social extensions of its successful mobile products.  Sonic Boom will launch its comprehensive suite of web and social applications – including Facebook widgets and branded sites – in the third quarter of 2008.

    Sonic Boom also today announced the launch of the mobile industry’s first personalized ringtone maker with voice capabilities, ToneMaker® with Voice.  ToneMaker with Voice, initially available on Verizon Wireless, enables subscribers to create personalized ringtones with a mobile track mixer and an exclusive library of interlocking, pre-recorded beats and music elements and then add their own voices to the mix.  Subscribers can also share their ringtones with other subscribers. The current edition of ToneMaker is the #1 subscription-based ringtone creation application in the U.S. market.

    Sonic Boom will launch ToneMaker with Voice on other Tier 1 and Tier 2 U.S. carriers this year.

    The ringtone industry in the U.S. is poised to decline in 2008, to $510 million from $550 million, according to BMI, but the personalization of ringtones and other mobile music content is creating a new market through third-party products such as Tonemaker with Voice.

    “SonicBoom has pioneered the concept of ‘Mobile Social Media,’ analogous to casual gaming where the everyday person wants a satisfying experience but without the demands of a learning curve or their time. We currently maintain paying subscription communities in the hundreds of thousands that are among the most popular, so we are confident our Mobile Social Media business will translate to the Web and social networks. Our successful mobile applications let consumers quickly create music, pictures, or share a round of music or movie trivia which makes us perfectly positioned to take advantage of social networks and mobile web 2.0.” said David JP Danon, chief executive officer of Sonic Boom.  “We have developed high-volume hits for carriers and, now, will expand into online distribution to further complement the personalized entertainment experience for mobile and web subscribers. We believe these efforts will lead to new revenues for us while strengthening and growing our deck-based carrier business.”

    Sonic Boom’s  successful products - which empower mobile subscribers to develop personalized images, ringtones, and video - have consistently appeared on the Top 10 lists of U.S. Tier 1 and Tier 2 carriers for the past four years, including the award-winning ToneMaker® and Wallpaper Maker™ on Verizon Wireless, and ‘Name That Tune’® on AT&T Mobility, Sprint, and Verizon Wireless. 

    The Sonic Boom management team includes such seasoned digital entertainment executives as Danon, who founded early online music creation pioneer mH2O.com; Ken Engels, formerly an entertainment attorney who founded mobile media company Rahsaan and Jeanne DeSanctis, who founded mobile retail company mRocket. 

    “There are a host of new experiences for mobile content developers to play into, as the cross-platform market expands – from participation media to mobile marketing campaigns – and the value of independent developers in this market will increase,” said Scott Ellison, principal analyst with IDC.

About Sonic Boom

Sonic Boom Inc. is a leading mobile entertainment developer and publisher that has built some of the best-selling mobile products in the U.S. and abroad.  The company develops community-based, personalized mobile experiences that can be enjoyed through carriers and online portals.  Sonic Boom’s proprietary technology and its creative development and licensing vision have created such products as ToneMaker®, Name That Tune®, Tattoo Shop™ and Wallpaper Maker™, Name That Movie™ and Graffiti Writer™ among others. Sonic's applications are available through carriers worldwide.  For more information, please visit the company web site at www.sonicboommedia.com.

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